I am fully convinced that the “what” and the “how” are both equally as difficult and important in writing. When a writer is deciding what they want to write, they have to consider their expertise, their passion, the potential for sales and readership, whether or not a publishing house will pick it up… Once that hump is traveled, the writer must determine her timeline, her finances and resources, her editor, her publishing house, her layout/design and of course, her sustaining marketing plan- blog vs. site or both, traditional media or online, hard copy vs. ebook or both… the list goes on. The process of writing and publishing is a tedious one, worth counting the costs for. But really, there are few things more rewarding then holding the bound published book you wrote in the palms of your hands.
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