I am fully convinced that the “what” and the “how” are both equally as difficult and important in writing. When a writer is deciding what they want to write, they have to consider their expertise, their passion, the potential for sales and readership, whether or not a publishing house will pick it up… Once that hump is traveled, the writer must determine her timeline, her finances and resources, her editor, her publishing house, her layout/design and of course, her sustaining marketing plan- blog vs. site or both, traditional media or online, hard copy vs. ebook or both… the list goes on. The process of writing and publishing is a tedious one, worth counting the costs for. But really, there are few things more rewarding then holding the bound published book you wrote in the palms of your hands.
The what and how of writing
